01Service-area footprint recommendationA review of whether Temple Terrace, selected Hillsborough County locations, the county, or another defined service area fits the firm’s actual practice and authorization. The recommendation should distinguish city coverage from county coverage.
02Service-and-location page mapA proposed map of approved legal services and approved locations, with unsuitable combinations identified for removal or attorney review. This is a scope decision, not a demand or lead forecast.
03Useful page-content requirementsA written review of the local, Florida-specific and service-specific information each page should contain, including the facts and legal authorities that require attorney verification.
04Site architecture reviewAn evaluation of how service, city, county and state pages would connect through internal links, metadata, structured data and crawlable navigation.
05Indexing and duplication reviewA review scope covering XML sitemaps, discoverability, duplication risk and the distinction between meeting technical requirements and actually being crawled or indexed.
06Measurement planA proposed set of visibility and contact measures, with clear separation between indexed pages, rankings, visits, calls, inquiries and retained matters. Bosseo’s reference describes rank tracking and ROI reporting; specific outcomes should not be promised.
07Florida advertising review handoffA checklist of claims, disclosures and page elements for the responsible attorney to review against Florida Bar resources and applicable platform policies.