1. Start with the right geographic and practice boundary
A local story may matter to people in Tarpon Springs, elsewhere in Pinellas County or across Florida, depending on the subject and the law involved. Bosseo’s published product information describes monitoring and matching news to a firm’s state and practice areas. For this firm, the relevant decision is therefore whether a story has a defensible Florida legal connection and a useful relationship to the people the firm serves.
Recommended approach
Define coverage boundaries before reviewing topics: Tarpon Springs, Pinellas County, Florida statewide, or a combination. Keep the boundary tied to the firm’s actual service area and practice scope rather than treating every local headline as suitable content.
