1. Start with the visitor’s first explanation
A blank form asks a visitor to decide what matters before the firm has helped them organize the problem. Video Intake uses a guided survey with short, practice-specific steps. Bosseo’s published product information describes a video-led experience that asks visitors about case type, urgency and fit, with question paths built around practice areas. That can give a visitor a more structured way to explain what they need than a generic “tell us about your case” field. The Surfside evidence does not show how local residents prefer to contact lawyers. Treat the format as a design choice to test with your own visitors, not as a conclusion drawn from the population estimate.
Recommended approach
Review your current first-contact fields and identify where visitors routinely provide too little information. Ask whether a short guided path would make those situations easier to describe without turning the website into a legal advice tool.
