1. Make the service area explicit
Sunrise is recorded as a municipality, and its recorded county relationship is Broward County. Those are not interchangeable labels. A caller may identify with Sunrise, another Broward County location, or a location your firm does not serve. Intake Coach is suited to coaching on city-versus-county distinctions, so the firm can examine whether intake staff clarify location rather than treating every local inquiry as the same opportunity. The population estimate describes Sunrise city only; it does not measure the number of prospective clients, matters or calls available to a law firm.
Recommended approach
Write a location policy before reviewing calls: what the firm means by serving Sunrise, whether Broward County is also in scope, and when staff should verify a caller’s location. Use Intake Coach feedback to see whether the team applies that policy consistently.
