1. Start with eligibility, not ad placement
Google says Local Services screening varies by service category, country and whether the provider advertises directly or through an affiliate. Google’s checks vary by practice category and account; review the current identity, licensing, insurance and business-verification requirements that apply to your firm. Local Services Ads are also subject to Google Ads policies and Local Services requirements. A law firm serving Sugarmill Woods should therefore confirm the current requirements for its exact account, category and location before treating the program as available. Bosseo can help organize an eligibility review and identify the information that needs confirmation. It should not be presented as proof that your firm is eligible, verified or entitled to a badge.
Recommended approach
Ask for a category-specific and location-specific eligibility review. Have the responsible attorney review advertising implications and the Florida Bar’s advertising guidance, filing resources and checklists before launch. Keep eligibility, verification and compliance decisions distinct from marketing recommendations.
