1. Start with St. Augustine’s actual service area
the Census record identifies St. Augustine city as a municipality in St. Johns County. Its 2020–2024 ACS 5-year population estimate is 15,351, with a margin of error of 57. That is geographic and population context; it does not establish legal demand, search volume, competition or expected intake volume. Your first Video Intake decision is therefore operational: determine whether the widget should serve St. Augustine city only, the wider St. Johns County area, or another service territory your firm has approved. Do not use a city population figure as a proxy for prospective clients.
Recommended approach
List the locations and matter types your firm actually accepts. Then decide which location questions are necessary for an initial review and which should be handled later by staff. Keep the public path specific enough to route inquiries without implying that the firm accepts every matter from every nearby location.
