1. Start with the actual visitor task
A person visiting a law firm website may not know which facts matter, how to describe a legal issue or whether the firm handles the matter at all. A blank form asks that person to organize the problem alone. Bosseo’s published product information describes a guided video survey that walks visitors through one question at a time and organizes the inquiry around case type, urgency and fit. For a firm serving South Miami Heights, the relevant design decision is not population size; it is whether the questions reflect the matters your firm is prepared to review in Miami-Dade County. Keep the flow focused. Ask only for information needed to understand the inquiry and determine the next contact step.
Recommended approach
Map each intended practice area to its minimum useful questions. Have the responsible attorney review wording, disclaimers and routing before the intake is made available.
