Start with the workflow, not the software category
A custom build should begin with a specific operational bottleneck. Describe what staff members do today, where information is copied, which decisions require a person, and what must happen next. Examples include a lead-routing tool, a client status portal, a referral tracker or an internal dashboard. These are examples of possible scopes, not promises that every requested feature or connection is available.
Recommended approach
Bring one process that is sufficiently important to examine but sufficiently bounded to define. Map its users, inputs, approvals, outputs and exceptions before discussing screens or technical choices.
