1. Start with Sanibel-specific scope, not assumptions
the Census record identifies Sanibel city as a municipality in Lee County and records a 2020–2024 ACS 5-year population estimate of 6,418, with a margin of error of 26. It does not establish search volume, competition, household behavior, language preference or the number of prospective clients seeking legal help. That distinction matters when you decide how much intake complexity your website needs. The right starting point is your own practice mix and the types of inquiries your staff already receives.
Recommended approach
List the matters you want the website to help visitors explain. Keep the first version focused enough that a visitor can understand the next step without legal advice, eligibility claims or an unnecessary questionnaire.
