01Local relevance briefA review of how proposed legal-news coverage would distinguish Samoset, Manatee County and broader Florida subjects, with geographic inclusion and exclusion rules.
02Practice-area editorial mapA documented set of practice areas, legal questions and story types that are relevant to the firm, plus topics that should not be covered.
03Attorney approval standardA review checklist for reported facts, sourcing, jurisdiction, uncertainty, tone, disclaimers, conflicts and the distinction between reporting and legal advice.
04Illustrative story reviewA discussion of one hypothetical news item showing how the firm could decide whether it is relevant, what may be said safely and whether publication adds value. This is illustrative, not a promised output or result.
05Website connection reviewAn assessment of where an approved news page could connect to existing practice-area information without creating duplication or implying representation of people in the news.
06Measurement discussionA proposed review of the signals the firm wants to examine, such as approved coverage, indexed pages or qualified inquiries, without assuming that any result will occur.