1. Replace the blank first question with guided progress
A conventional form often asks a visitor to provide a name, contact details and a free-text summary. That structure leaves the visitor to decide what matters before the firm has explained the next step. Video Intake presents one short question at a time through a guided survey. The experience can be organized around the practice areas the firm actually handles, rather than asking every visitor to write a general narrative.
Recommended approach
Review the current contact path on a phone and identify where a Richmond West visitor must guess what to say. Decide which opening questions clarify practice area, urgency and basic fit without requesting information your firm does not need at this stage.
