1. Make the first step easier to understand
A visitor who is unsure whether they have a case may hesitate at a generic form asking for a name, phone number and open-ended description. Bosseo’s Bosseo’s published product information describes Video Intake as a guided survey delivered with video instead of a blank form. The visitor answers one question at a time, using a path built around the firm’s practice areas. That structure gives you a way to replace a vague invitation with a more concrete next action. It does not prove that every visitor will complete the intake or that every completed intake is suitable for representation.
Recommended approach
Review the first screen from a prospective client’s perspective. State what the visitor can expect, avoid implying that submission creates an attorney-client relationship, and ask the responsible attorney to review the wording for Florida advertising considerations before publication.
