1. Start with the geography the caller actually gives you
A firm serving Pompano Beach may receive inquiries from the city, elsewhere in Broward County, or outside the firm’s intended service area. Pompano Beach city is recorded as a municipality, and its county relationship is Broward County. Intake Coach can be used to coach on city-versus-county distinctions, so your rubric can ask whether the representative confirmed the relevant location instead of relying on a broad “South Florida” description. The Census record describes population, not legal need or prospective-client demand.
Recommended approach
Decide which location facts affect fit for each practice area. Then review whether the representative asked for and recorded those facts clearly. Use the result to improve questioning and referral or decline handling, not to infer demand from population.
