01Profile and service-area reviewA review of the firm’s actual public profile, contact information, location representation and Plant City/Hillsborough County service-area wording. Any corrections should be confirmed by the firm before publication or submission.
02Review-request policyA documented scope for eligible clients, excluded matters, timing, approved wording and attorney approval points. The policy should seek honest feedback rather than a specified sentiment and should be checked against FTC and platform requirements.
03Privacy-aware communication languageDraft review invitations and reminders that avoid requesting confidential facts, case outcomes or unnecessary personal information. Language-sensitive versions should be prepared only for languages the firm can responsibly support.
04Response standards and approval pathA practical standard for positive, neutral and negative reviews, including when a response requires responsible-attorney approval and when a possible platform-policy report should be considered.
05Public proof reviewAn assessment of whether published reviews and responses accurately represent the firm without exaggeration, fabricated local customers, undisclosed relationships or unsupported legal claims.
06Reputation measurement planA defined set of profile and workflow measures, such as review volume, rating, recency, response coverage and approval time, with clear separation between observed activity and unproven business outcomes.