01Service-area coverage planA proposed map of Pine Castle, Orange County and any additional locations the firm elects to serve, with geographic levels kept distinct. The plan should be reviewed against the firm’s actual intake area.
02Legal-service inventoryA reviewed list of the firm’s real practice areas and legal services, excluding services the firm does not offer or cannot responsibly describe.
03Page-purpose and content reviewA page-by-page review scope covering the searcher’s question, service description, geographic relevance, Florida legal context and contact path. This is a review standard, not a promise that every page will rank.
04Site architecture planA proposed relationship among service, location and county pages, including internal linking and URL decisions. Bosseo’s published product information describes internal linking architecture as part of the product scope.
05Technical discoverability reviewA review of structured data, XML sitemaps, crawlability, index monitoring and duplication risks. Bosseo describes these technical elements, while Google notes that technical eligibility does not guarantee display.
06Florida advertising review packetA set of proposed page claims and calls to action for review by the responsible attorney using the Florida Bar’s guidance and resources. It is not a certification of compliance.
07Measurement definitionAn agreed description of tracked rankings and the contact or intake events the firm will evaluate, with rankings, leads and retained matters kept as separate measures.