1. Start with jurisdiction, not geography alone
Palmetto Bay’s recorded county relationship is Miami-Dade County. That matters because a news item may involve a Miami-Dade court, agency, roadway, ordinance, enforcement action, or incident while still requiring careful separation between local reporting and the law that applies. A Palmetto Bay address does not automatically make every Miami-Dade story relevant to every practice area. Florida law, federal law, another county’s proceeding, and a national development may each require different treatment. Bosseo’s Bosseo’s published $1 information says stories are matched to a firm’s practice areas and state, but it does not establish that a particular Palmetto Bay firm will receive any specific story or amount of coverage.
Recommended approach
Define the geographic and practice boundaries before evaluating the service. Ask how the firm would distinguish Palmetto Bay and Miami-Dade matters from statewide Florida developments, and how an attorney can reject a story that is technically related but not appropriate for the firm’s audience.
