01Google Business Profile reputation reviewA review of the firm’s actual profile, including visible review activity, response practices and the information that should be confirmed before a program is scoped.
02Client invitation planA proposed process for inviting real clients to leave honest feedback, with attention to timing, eligibility, communication preferences and exclusions for sensitive matters.
03Response approval protocolA documented review path for routine, positive, negative and sensitive reviews, including when the responsible attorney should approve wording before publication.
04Language-sensitive invitation reviewA review of invitation wording and available language options based on the firm’s actual communication capacity and client preferences, without assuming language needs from location data.
05Negative-review handling frameworkGuidance for distinguishing a normal criticism from a possible platform-policy issue, preparing a restrained public response and considering a policy-based removal request where appropriate.
06Reputation measurement planA defined set of activity and trend measures, such as invitations, received reviews, responses and approval status, with clear separation between observed results and unsupported performance promises.