1. Make the first question easier to answer
A blank form asks a visitor to summarize a legal problem without knowing what the firm needs to assess. Video Intake presents a guided path instead. Bosseo’s published product information describes a video-led survey that asks questions one at a time and can be built around different case types, urgency and fit. That structure is relevant when a Pace visitor is uncertain about where to begin or would rather explain the situation through a guided experience than compose a long message.
Recommended approach
Map the first screen to the visitor’s immediate decision: identify the practice area, explain that submitting information does not create an attorney-client relationship unless the firm separately confirms that relationship, and offer a direct contact option for someone who does not want to use video intake. Have the responsible attorney review the wording and any advertising implications.
