1. Turn timely stories into practice-area decisions
Bosseo describes Legal News as a system that monitors legal-news sources, identifies stories relevant to a firm’s practice areas and creates pages for the firm’s website. Bosseo’s published product information states that its NewsFeed monitors more than 2,800 outlets and rescans every 15 minutes. Those are product-reference claims, not evidence that a particular North Weeki Weeki law firm will receive traffic, leads or rankings. The useful decision is whether timely stories can support the questions your prospective clients actually ask.
Recommended approach
List the practice areas you want covered, the jurisdictions you serve and the subjects you will not comment on. Ask Bosseo to show how a North Weeki Weeki service area and Hernando County jurisdiction would affect story selection. Do not treat the population estimate as proof that a news program is commercially worthwhile.
