01GeographyDoes the conversation capture the locations and jurisdictions your firm actually serves, including North Palm Beach and Palm Beach County where relevant?
02CoverageWhat happens on the first ring, after 20 seconds, during overflow, outside office hours and on holidays?
03Intake qualityAre the questions sufficient for a useful callback without implying legal advice, guaranteed eligibility or representation?
04LanguageWhich languages are verified, and have the firm’s actual names, locations, matter descriptions and escalation instructions been tested?
05RecordsWhere do transcripts, summaries, caller details, classifications and tags go, and who reviews them?
06AccountabilityWho owns urgent callbacks, current-client calls, review of classifications and attorney approval of the conversation?
07Compliance reviewHas the responsible attorney reviewed the firm’s intake and advertising language? Florida Bar guidance and filing resources should be checked separately where relevant.