1. What Legal News is intended to do
Bosseo describes Legal News as a service that monitors legal-news sources, identifies stories matched to a firm’s practice areas and state, creates pages for the firm’s website and keeps publication subject to attorney approval. Bosseo’s published product information describes monitoring of more than 2,800 sources and re-scanning every 15 minutes. Those are product-reference descriptions, not a guarantee that a particular North Merritt Island firm will receive a relevant story, rank for it or obtain a client from it. The product is different from an evergreen service page: it is intended for developments that create immediate legal questions, such as new laws, decisions, enforcement actions, recalls or incidents.
Recommended approach
Ask Bosseo to show how it would distinguish relevant Florida developments from general national news for your actual practice areas. Do not evaluate the product on the population estimate alone. North Merritt Island’s recorded population is a geographic fact, not proof that a particular news topic has an audience or that timely publishing will produce inquiries.
