1. Local relevance starts with the correct geography
Your service area should be defined before any news workflow is assessed. the Census record identifies New Smyrna Beach city as a municipality in Volusia County. It does not establish demand, competition, search volume, lead volume or language preference. For a firm serving this location, the useful review is whether proposed stories are relevant to New Smyrna Beach, Volusia County, Florida or a broader jurisdiction that the firm actually serves. A page about a Florida legal development may be useful even when it is not a New Smyrna Beach incident; a page about an incident the firm does not handle may be a poor fit regardless of proximity.
Recommended approach
Create written inclusion boundaries for New Smyrna Beach, Volusia County and Florida. Decide which jurisdictions and practice areas the firm can responsibly discuss, then use those boundaries to assess proposed Legal News topics rather than treating population as a proxy for opportunity.
