1. Start with New Port Richey’s actual service area
New Port Richey is a municipality in Florida’s Pasco County. The 2020–2024 ACS five-year estimate records 17,425 residents, with a margin of error of 48. That establishes the city and county context; it does not establish legal demand, search volume, competition or likely case intake. Your first decision is therefore geographic: determine whether the firm wants news coverage limited to New Port Richey, broader Pasco County coverage, or a wider Florida practice footprint. A story can be legally relevant without being locally relevant, and a local incident may fall outside the matters your firm accepts.
Recommended approach
Bring a written service-area map to the review. Identify the locations, courts, agencies, practice areas and subject matter the firm is prepared to discuss. Ask Bosseo how those boundaries would be used when evaluating story relevance, and do not approve coverage merely because it mentions Florida or Pasco County.
