Start with the firm’s actual operating geography
Neptune Beach is recorded as a municipality in Duval County, Florida. The 2020–2024 ACS 5-year population estimate for the city is 7,168, with a margin of error of 286. That is useful location context, but it does not establish legal demand, search volume, competition, lead volume or revenue. It also does not tell you how your firm’s matters, staff or clients are distributed. The software question is therefore operational: where does work enter, who handles it, which offices or teams need access, and what must be reported?
Recommended approach
Use Neptune Beach as the geographic context for the review, then document the firm’s broader service area separately. If your team serves more than one location, capture that geography as a workflow and access requirement rather than assuming the city’s population represents the firm’s technology needs.
