1. Start with the right geographic and editorial boundary
the Census record identifies Naranja CDP and its county relationship as Miami-Dade County. A Naranja-focused firm may also serve matters governed by Florida law or heard in courts beyond the community, but those are separate geographic and legal scopes. A story about a Miami-Dade incident is not automatically a Naranja story, and a Florida legal development is not automatically relevant to every local practice. Legal News is described as matching coverage to a firm’s practice areas and state. For this buyer, the useful question is whether the proposed coverage can connect a Florida or Miami-Dade development to questions the firm actually handles.
Recommended approach
Define approved geographic labels and practice-area boundaries before evaluating coverage. Require each proposed page to state what happened, where the legal issue arises, which audience it serves and why it belongs on the firm’s website. Do not use the Naranja population estimate as a proxy for demand or projected cases.
