1. Start with the right geographic and editorial boundary
A Naranja-focused firm may also serve matters governed by Florida law or heard in courts beyond the community, but those are separate geographic and legal scopes. A story about a Miami-Dade incident is not automatically a Naranja story, and a Florida legal development is not automatically relevant to every local practice. Legal News is described as matching coverage to a firm’s practice areas and state. For this buyer, the useful question is whether the proposed coverage can connect a Florida or Miami-Dade development to questions the firm actually handles.
Recommended approach
Define approved geographic labels and practice-area boundaries before evaluating coverage. Require each proposed page to state what happened, where the legal issue arises, which audience it serves and why it belongs on the firm’s website.
