1. Separate visitor location from the market you targeted
That distinction matters when you assess local performance. A visitor may be physically elsewhere while researching Meadow Woods, or may be in Meadow Woods while seeking help for a matter outside the CDP. Lead Attribution’s stated angle is to preserve city and product landing pages, campaigns and referrers while separating visitor location from the market targeted. This gives your firm a better basis for reviewing geographic intent rather than treating every local signal as demand.
Recommended approach
Define the geographic questions you want answered before reviewing performance: where the visitor was located, which market the campaign or page addressed, what service the page represented and whether the inquiry was qualified.
