1. Start with Mango’s actual geographic scope
the Census record identifies Mango as a CDP in Hillsborough County, Florida. It does not establish a metropolitan area, a particular neighborhood audience or demand for any legal service. A Mango firm should therefore decide which geography its news pages may address: Mango, Hillsborough County, Florida, or a broader service area that the firm actually serves. A story’s location and legal relevance should be checked separately. A Florida development may matter to a firm serving Mango; a distant incident may not justify a page simply because it is recent.
Recommended approach
Define geographic boundaries before reviewing topics. Require each proposed page to identify the relevant jurisdiction and explain why the story matters to the firm’s stated practice areas. Do not use the Census estimate as evidence that a topic will generate calls or rankings.
