1. Start with the Lighthouse Point visitor’s first question
A person visiting a law firm website may be unsure which practice area applies, what information matters or whether to call. A blank form asks that person to organize a legal problem before speaking with anyone. Video Intake is intended to replace that open-ended starting point with a guided survey delivered through video. The visitor answers one question at a time, and the flow can be built around the firm’s practice areas, case type, urgency and fit. Lighthouse Point’s population estimate is a measured fact about the city; it does not establish how many website visitors need legal help or which matters they may bring. The practical question is therefore local and operational: can your firm explain its relevant services clearly to people in Lighthouse Point without making them guess what to submit?
Recommended approach
Review your Lighthouse Point-facing pages and identify the first decision a visitor must make. Use that decision to determine whether a guided video path would be clearer than a general contact form. Do not treat the city population estimate as a forecast of intake volume.
