1. Start with the actual firm profile and service area
The first decision is which law firm profile and office identity the program will support. Lely Resort is recorded as a CDP in Collier County, Florida. That is not the same thing as claiming an office in Lely Resort, a countywide market position or a particular metropolitan audience. Your review process should reflect the actual office or offices, the services you really provide and the places you can describe in public marketing. Bosseo’s product approach is to maintain the actual office’s profile rather than inventing local presence or customers.
Recommended approach
Before launch, identify the Google Business Profile that represents the firm, the responsible attorney, the approved practice descriptions and the geographic wording that may be used. Treat Lely Resort as a service-area reference only unless your firm can substantiate a physical location there. Ask Bosseo to show how profile ownership, public naming and geographic scope would be handled without creating duplicate or misleading listings.
