1. Start with the service area, not an assumed audience
Lauderdale-by-the-Sea is recorded as a municipality in Broward County. A firm may serve this town, other Broward County communities, a wider Florida market or a combination of areas. This geographic distinction matters to hosting because the site’s content, intake paths and operating requirements should reflect the firm’s actual service area rather than an invented local-market model.
Recommended approach
Before changing hosts, list the locations and practice areas your firm intentionally serves. Then identify the pages and contact routes that matter for each scope. Use that inventory to decide what must remain available during maintenance, migration or an incident.
