1. Match the newsroom to the firm’s actual jurisdiction
Bosseo’s published product information describes monitoring of local and national legal-news sources for a firm’s state and matching stories to practice areas. For a Lake Lorraine firm, the relevant geographic starting point is Florida, with Lake Lorraine located in Okaloosa County. That does not establish that every Florida story is relevant to your clients, and it does not establish that a story involving another Florida county belongs on your site. Your team should define the jurisdictions, courts, agencies, counties and communities that the firm is prepared to discuss. The reference also mentions Miami-Dade jurisdiction and practice relevance as a selection principle; that example should not be treated as evidence that Miami-Dade is relevant to a Lake Lorraine firm.
Recommended approach
Before booking a review, list the Florida jurisdictions and practice areas you want considered. Ask Bosseo to explain how geographic and practice relevance would be assessed for your firm, and require attorney review of any proposed coverage before publication.
