1. Start with the Lake Butler service area, not an assumed market
Lake Butler is recorded as the Lake Butler in Orange County, Florida. If your firm serves clients beyond Lake Butler or works across more than one office, document those locations separately before defining the tool.
Recommended approach
Bring a written list of the locations, teams, and matter types the proposed software would cover. Keep Lake Butler, Orange County, Florida, and any additional service areas distinct so the build does not silently assume that one place represents the whole practice.
