1. Separate visitor location from the market you intend to serve
A visit associated with Lady Lake is not automatically a Lady Lake case, and a person outside the town may still be part of your intended service area. Bosseo’s Lead Attribution angle is to separate visitor location from the market targeted. That helps prevent a geographic label from being treated as proof of eligibility, demand or case value.
Recommended approach
Define the geographic questions before reviewing results. Decide whether you want to distinguish Lady Lake from other Lake County locations, compare targeted locations, or simply preserve the location and service page associated with an inquiry.
