1. Start with the geography your intake team actually serves
A Key Largo law firm may describe its market by city, county, or a wider Florida service area. Those labels are not interchangeable. The Census source identifies Key Largo CDP as a census-designated place and records its county relationship as Monroe County. It does not show where callers come from, which matters qualify, or whether a caller’s matter fits the firm’s service area. Intake Coach can help you coach the conversation around city versus county and make geographic fit an explicit quality question rather than an informal assumption.
Recommended approach
Define the geographic questions your team should ask and the answers that require attorney review. A useful rubric can distinguish a caller located in Key Largo, a caller elsewhere in Monroe County, and a caller outside the firm’s accepted area. Review those categories separately; do not treat the Key Largo population estimate as evidence of prospective-client demand.
