1. Build review requests around real client experience
Bosseo describes Reputation & Reviews as a system for requesting reviews from actual clients rather than buying, fabricating, or incentivizing them. Bosseo’s published product information describes review requests connected to client milestones and a process for reaching past clients who were not previously asked. For a Kathleen firm, the important question is not how many reviews a generic market should produce. It is which completed matters may be contacted lawfully and appropriately, whether the firm has permission to communicate with those clients, and how a request can avoid revealing the existence or nature of a legal matter.
Recommended approach
Inventory eligible client relationships with the responsible attorney and decide which events, if any, are suitable for an honest review invitation. Do not condition a request on positive sentiment, and do not describe a client’s matter in the request. The FTC prohibits incentives conditioned on a particular positive or negative sentiment and addresses fake or false reviews, undisclosed insider relationships, and certain review suppression practices. Platform policies may add requirements.
