01Eligibility and account reviewA review of the proposed law-firm category, account circumstances, service area and the Google screening or verification requirements that apply. Eligibility should be confirmed rather than presumed.
02Jupiter Farms coverage comparisonA decision-ready comparison of Jupiter Farms coverage and any Palm Beach County coverage the firm wants to consider, tied to actual service capacity rather than population alone.
03Practice-area and intake scopeA documented review of which matter types, locations and inquiry conditions the firm wants to accept, exclude or refer for further evaluation.
04Lead-quality and review frameworkA practical classification for valid, irrelevant, duplicate, spam, wrong-number, wrong-practice and out-of-area inquiries, with reviews handled under Google’s current rules.
05Budget and capacity reviewA planning discussion that relates proposed spend and expected inquiry handling to staff availability, response procedures and consultation capacity. No fixed cost or performance result should be assumed.
06Outcome measurement planA proposed measurement scope for connecting advertising inquiries with contact status, booked consultations and signed matters, subject to the firm’s records and the supported reporting configuration.
07Advertising review handoffA review package for the responsible attorney covering profile language, service-area descriptions, representations and review-related practices before publication or changes.
