1. Put Jasmine Estates in the right geographic frame
the Census record identifies Jasmine Estates as a census-designated place in Pasco County. It does not establish that people searching from Jasmine Estates will contact your firm, nor does it show demand for any practice area. A dashboard should therefore distinguish Jasmine Estates from Pasco County and from any broader service area you choose to evaluate. It should not turn a population estimate into a forecast.
Recommended approach
Before reviewing performance, define the geographic labels your firm actually uses: Jasmine Estates, Pasco County and any neighboring places that belong in the service area. Ask whether location is captured consistently in intake records and whether the dashboard can keep those cohorts separate. If location is unavailable for a contact, show it as unavailable rather than assigning the person to a place.
