1. Start with the geography you actually serve
A location label can answer different questions. A visitor may be in Jasmine Estates, while the page, campaign or referral may target a broader service area. Those facts should not be collapsed into one assumption. Lead Attribution is relevant because its stated angle is to preserve city and product landing pages, campaigns and referrers while separating visitor location from the market targeted.
Recommended approach
Ask Bosseo to show how a Jasmine Estates visit would be distinguished from a page or campaign intended for Pasco County or another Florida market. Before changing spend or page coverage, define the geographic question: where the visitor was, what market the firm targeted, and which location or service page received the visit.
