1. Separate Ives Estates from the wider Miami-Dade picture
A firm may serve people in Ives Estates while also receiving inquiries associated with Miami, Miami-Dade County or neighboring cities. The ROI Dashboard’s product approach is to separate Miami, Miami-Dade and neighboring city cohorts so location is not collapsed into one regional total.
Recommended approach
Ask to review location definitions before treating a geographic total as evidence. Decide whether your reporting should use the inquiry’s stated location, the marketing destination, the matter’s service area or another firm-approved definition. Keep Ives Estates-specific observations separate from countywide and metropolitan observations.
