1. Separate the market you target from the visitor’s location
A person may visit from outside Inverness Highlands South, while an Inverness Highlands South page or campaign may be the market-facing asset. Conversely, a visitor physically in the CDP may be researching a matter elsewhere. Those are different facts. Bosseo’s Lead Attribution angle explicitly separates visitor location from the market targeted. That distinction matters for a firm serving Inverness Highlands South and Citrus County because a geographic label alone cannot tell you which service-market combination generated an inquiry.
Recommended approach
Review whether your current reporting records the targeted market independently from visitor location. Ask to see how an Inverness Highlands South landing page, a broader Citrus County page and a nonlocal referral would be distinguished before deciding what reporting your firm needs.
