01Google Business Profile reviewA review of the actual office profile, ownership details, public information and existing review condition, with questions for the firm to resolve before outreach.
02Review-request planA firm-specific plan for eligible clients, timing, approved invitation language and exclusions. The approach is designed for honest feedback from real clients rather than sentiment-based filtering.
03Language-sensitive invitation reviewA review of which invitation languages the firm can support accurately, based on its existing approved communications and internal review capacity rather than unverified local assumptions.
04Response approval frameworkA proposed division between routine responses and sensitive reviews requiring approval, including privacy cautions and escalation questions for the responsible attorney.
05Negative-review handling scopeA review of public-response principles and a separate policy-review path for potentially invalid reviews. Removal is considered only where the platform’s rules may support a request.
06Reputation activity reportingA defined set of review-process measures, such as requests, approvals, published reviews and profile trends, without promising rankings, leads or revenue.