1. Measure the journey, not a remembered source
A client’s answer to “How did you hear about us?” may be incomplete. Bosseo’s published product information describes a journey record that can include channel, referrer, landing page, device, session detail and intake answers. It also describes connecting phone calls to the same journey. For a Hialeah Gardens service page, that means the firm can review whether the relevant visit began on a city page, another landing page, a campaign or a referral, rather than treating every inquiry as an undifferentiated “Google” lead. This is a Bosseo capability described in Bosseo’s published product information, not a claim about the firm’s current data.
Recommended approach
Before booking a review, list the source details your team can currently verify and the details it cannot. Ask Bosseo to show how those gaps would be represented and what the firm would use as its qualification and outcome definitions.
