1. Build a review process around real client experience
Bosseo describes Reputation & Reviews as a system for asking real clients for reviews, including past clients who may not have been asked previously and newer clients asked at an appropriate point in the relationship. That distinction matters for a law firm: a review program should document genuine experience rather than imply that every matter produced a positive outcome. Bosseo’s published product information says the service does not buy, fake or fabricate reviews and does not use review gating. The FTC states that incentives conditioned on a particular positive or negative sentiment are prohibited, and its guidance also addresses fake reviews, undisclosed insider relationships and certain forms of review suppression.
Recommended approach
Ask the responsible attorney to define eligible client groups, excluded matters and acceptable timing before any invitations are sent. Review that policy against the firm’s obligations and the FTC rule. Treat the Haines City population figure as geographic context only; it does not justify an assumed review target or forecast.
