01Geographic footprint reviewA decision document for whether the firm should target Goldenrod, selected cities or locations within Orange County and Seminole County, selected counties, or a broader Florida footprint. The recommendation should use the firm’s actual service area and capacity.
02Service-and-location coverage planA reviewed map of the legal services and locations the firm is prepared to explain. Each proposed combination should be checked for genuine relevance rather than created solely to increase page count.
03Page-content standardsWritten standards for accurate legal descriptions, local references, contact information, metadata, structured data, alternative text and attorney review. The standards should reflect Google’s warning against scaled pages that add no user value.
04Site architecture reviewAn evaluation of how state, county, Goldenrod and service pages would relate through crawlable content, semantic structure, internal links and reduced duplication.
05Indexing and coverage reviewA proposed review of XML sitemaps, search-engine submission and index monitoring for the approved page set. These activities do not guarantee crawling, indexing or display.
06Visibility reporting scopeA definition of which service-and-location targets may be tracked and how the firm will distinguish rankings, visits, contacts and later matter outcomes. Measurement terms should be approved before reporting begins.
07Florida advertising review handoffA handoff package for the responsible attorney to review claims, testimonials, disclosures and other advertising content against Florida Bar resources and the firm’s policies.