1. Start with the firm’s actual bottleneck
Custom Software is most relevant when a repeated operational task does not fit the tools you already use. Examples include re-entering consultation information, manually routing a new inquiry, maintaining a referral tracker or answering recurring status questions. These are examples of problems to investigate, not claims about your firm. The useful question is specific: what does someone at the firm do by hand, how often does it occur, and where can the process stall? A Goldenrod-serving firm may also need to distinguish work associated with Goldenrod from work across Orange County, Seminole County or other service areas. That geography should be represented accurately rather than collapsed into one generic local label.
Recommended approach
Bring one recurring task to the review. Describe the people involved, the current sequence, the handoffs and the point where information is lost or delayed. If the issue can be solved by configuring an existing product, custom software may not be the right choice.
