1. Start with the firm’s actual bottleneck
Custom Software is intended for a process your team repeatedly handles in a way that generic software does not fit. The useful question is not “What features can we add?” It is “Where does work stall, duplicate or depend on someone remembering a manual step?” A Golden Gate firm might need to distinguish inquiries associated with Golden Gate from work handled elsewhere in Collier County or another Florida location. That is a workflow question, not a population-based conclusion about demand. It should be answered by your firm’s own service-area rules and operating decisions.
Recommended approach
Bring one concrete bottleneck to review. Describe who performs the task, what information they use, which system holds it now and what must happen next. A small, well-defined tool may be more appropriate than a broad platform replacement.
