1. Separate where a visitor is from the market you target
Fountainebleau is recorded as a CDP in Miami-Dade County, Florida. A visitor’s apparent location is not the same as the market selected by a campaign or landing page. A person outside Fountainebleau may be researching a firm that serves the area, while someone inside the CDP may be looking for a different Florida location or legal service. Treating every local visit as local demand can distort decisions. Lead Attribution’s stated angle is to separate visitor location from the market targeted, while preserving the city or product landing page and campaign context.
Recommended approach
Review reports using separate fields for visitor location, targeted market, service or case type, landing page and referrer. Do not use the Census population estimate as a proxy for inquiries. Ask Bosseo how those geographic distinctions would appear in the proposed review for your firm.
