1. Start with the geography your intake actually serves
Fort Walton Beach city is a municipality in Okaloosa County. The 2020–2024 ACS five-year population estimate for the city is 21,025, with a margin of error of 60. That is geographic and population context, not evidence of legal demand, search activity, competition or lead volume. It does, however, make jurisdiction a sensible intake question when your firm receives inquiries from several nearby places or serves matters with location-specific eligibility. Automation can be evaluated against the firm’s actual service territory rather than a generic local label.
Recommended approach
Write down the jurisdictions your firm accepts before choosing routing rules. Decide what should happen when a person identifies Fort Walton Beach, another part of Okaloosa County, a different Florida county or a location your firm does not serve. Treat those decisions as attorney-approved operating rules, not assumptions derived from population.
