1. Start with the firm’s actual Florida scope
Bosseo’s published product information describes Legal News as a system for matching stories to practice areas and a state, then creating pages on the firm’s own website. For a firm serving Fort Pierce North, the stated local geography is Fort Pierce North in St. Lucie County, Florida. Bosseo’s published product information also uses Miami-Dade jurisdiction as an angle for selecting news. Those are not interchangeable scopes. A firm should decide whether its editorial policy covers Florida statewide developments, St. Lucie County matters, Fort Pierce North service-area questions, or another jurisdiction it actually handles. A population estimate for Fort Pierce North cannot answer that strategic question, and it should not be used as evidence that a particular news topic will produce prospective clients.
Recommended approach
Ask Bosseo to show how the proposed editorial scope would distinguish Florida law, county-level developments and matters outside the firm’s service area. Keep any Miami-Dade-focused selection rule only if it matches the firm’s real practice and authorized geographic reach. Otherwise, request a scope centered on the jurisdictions the firm is prepared to discuss.
