1. Start with the geographic decision, not a page total
The U.S. Census Bureau’s 2020–2024 ACS 5-year record identifies Flagler Beach city as a municipality with an estimated population of 5,373 and a margin of error of 63. The record lists Flagler County and Volusia County as county relationships. Those are measured geographic facts; they are not evidence of demand or a reason to promise traffic. For your firm, the practical issue is whether “Flagler Beach” should be treated as one city target, part of a county footprint, or one location among several communities you intentionally serve.
Recommended approach
Before approving coverage, list the counties and municipalities your firm genuinely serves, then distinguish Flagler Beach city from county-level and nearby-city intent. Ask Bosseo to scope the product to the footprint you can support rather than using population as a proxy for opportunity.
